Creating and executing a global marketing strategy for B2COPY, aimed at attracting key audiences (financial institutions, brokers) while enhancing brand visibility and driving the acquisition of qualified leads
Website content development and UX/UI improvements: continuously improving the website to boost the number of visitors coming from organic search and improve conversion rates. This includes content creation, landing page creation, integrating analytical tools, and A/B testing
Content management and creation: developing and distributing content that appeals to the target audience, such as blogs, articles, case studies, podcasts, email-marketing, webinars and videos
Promoting the platform across various channels: primarily via content marketing, SEO & participation in industry exhibitions. Paid ads for wide range of requests will not work because of competition with retail products which we don’t offer
Managing the sales funnel: tracking the customer lifecycle, identifying and optimizing touch points with potential clients. Working closely with sales department and potential automation of some steps
Analytics and reporting: regularly monitoring the effectiveness of all marketing activities, analyzing key performance indicators (CPA, ROI, LTV, etc.), preparing reports, and suggesting optimization strategies
Managing partner relationships: working with partners, including brokers and financial consultants, to create joint marketing campaigns and promote the platform
Feedback to the product team: assisting in improving the platform’s functionality and user experience based on customer insights and current market trends
Requirements
Obligatory
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
Proven experience in social media marketing or other type of content creation, with a focus on Forex, Trading, fintech industries or other SaaS product
Excellent written and verbal communication skills in English
Deep understanding of social media platforms, algorithms, and trends
Proficiency in analytics tools and experience in interpreting data to drive decision-making
Preferably
Advanced AI-platforms user Experience with Webflow
Conditions
Reliability: official employment from the first day, bonuses, annual employee review (salary review or bonus, feedback on work results)
Stability: our clients are in different countries, therefore we are ready for any changes in work of any country
Development: a lot of projects and products, which means increasing expertise in working with different technologies, or even switching to completely new ones for you within the company
Active corporate life: we participate in thematic conferences and forums in our cool sphere of business, corporate parties in the best restaurants of the city with participation of stars, etc
Comfort: Offices are in different countries. You can work from anywhere in the world