logo

Marketing Specialist B2Copy

World · B2COPY
Apply

Responsibilities

  • Creating and executing a global marketing strategy for B2COPY, aimed at attracting key audiences (financial institutions, brokers) while enhancing brand visibility and driving the acquisition of qualified leads
  • Website content development and UX/UI improvements: continuously improving the website to boost the number of visitors coming from organic search and improve conversion rates. This includes content creation, landing page creation, integrating analytical tools, and A/B testing
  • Content management and creation: developing and distributing content that appeals to the target audience, such as blogs, articles, case studies, podcasts, email-marketing, webinars and videos
  • Promoting the platform across various channels: primarily via content marketing, SEO & participation in industry exhibitions. Paid ads for wide range of requests will not work because of competition with retail products which we don’t offer
  • Managing the sales funnel: tracking the customer lifecycle, identifying and optimizing touch points with potential clients. Working closely with sales department and potential automation of some steps
  • Analytics and reporting: regularly monitoring the effectiveness of all marketing activities, analyzing key performance indicators (CPA, ROI, LTV, etc.), preparing reports, and suggesting optimization strategies
  • Managing partner relationships: working with partners, including brokers and financial consultants, to create joint marketing campaigns and promote the platform
  • Feedback to the product team: assisting in improving the platform’s functionality and user experience based on customer insights and current market trends

Requirements

Obligatory

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field
  • Proven experience in social media marketing or other type of content creation, with a focus on Forex, Trading, fintech industries or other SaaS product
  • Excellent written and verbal communication skills in English
  • Deep understanding of social media platforms, algorithms, and trends
  • Proficiency in analytics tools and experience in interpreting data to drive decision-making

Preferably

  • Advanced AI-platforms user Experience with Webflow

Conditions

  • Reliability: official employment from the first day, bonuses, annual employee review (salary review or bonus, feedback on work results)
  • Stability: our clients are in different countries, therefore we are ready for any changes in work of any country
  • Development: a lot of projects and products, which means increasing expertise in working with different technologies, or even switching to completely new ones for you within the company
  • Active corporate life: we participate in thematic conferences and forums in our cool sphere of business, corporate parties in the best restaurants of the city with participation of stars, etc
  • Comfort: Offices are in different countries. You can work from anywhere in the world
Share this job opening

Application:

By applying to this job opening you confirm your consent to processing your personal data and accept B2BROKER Privacy Policy